About us
Louise is a web consultant, her knowledge and understanding of the latest SEO and web analytics helps ensure the companies she works with are one step ahead of the competition for its clients.
Louise has over 12 years experience in web and data analysis, with experience gained at IBM Paris, Jaguar/Landover, various online gaming companies in Europe to name a few.
Louise works with you to improve awareness of your website to drive further traffic and bookings/conversions . Analysis of site performance and traffic data using free Google analytics and various web tools such as Hitwise and Lynchpin. Louise can supply advice on SEO, PPC and Social media advertising such as Facebook. She is happy to help you discuss your Key Performance Indicators and develop “heartbeat” reports to help drive the results that are key to your business.
Andrew Hood, Managing Director, Lynchpin Analytics
“Louise knows the gaming sector like the back of her hand. She works tirelessly to drive benefit from the complexities of the data and has a natural instinct to apply her skills commercially. As a client, Louise has always been fantastic to work with - very clear in her requirements, challenging us positively to deliver the most relevant results, and skilled and meticulous in communicating those results across the business. A dedicated team player, with a lot of experience in successfully managing IT implementation - the major barrier to success for a lot of analytics projects. Highly recommended.” November 18, 2009
“I've worked with Louise as a Technology Partner delivering Analysis Tools and Campaign Planning software for Victor Chandler. Louise was tasked with rebuilding / implementing a measurable marketing strategy and proved very effective in doing so.
A pleasure to work with, Louise was very tenacious and really delved inside the large (and at times, quite complicated) datasets at her disposal to build an impressive set of trackable KPI's measuring the customer journey through prospect, sign-up, activity and lapsing activities. Full of recommendations to me, as a supplier, and to the database administrators of Victor Chandler, I considered Louise to be very proactive and aware of what's needed to achieve the goals of her role, her department - and ultimately the company.
I would not hesitate in recommending her for a future role.” January 25, 2010
